The ContextHub toolbar displays data from ContextHub stores and enables you to change store data. Update your implementation to set context data variable names and values. The Forrester document is. Here are the different settings that you can use with your merchandising eVars. This document explains how major browsers’ tracking prevention measures affect the third-party and first-party cookies set by Adobe Analytics. Context Data, at the "simplest level" is basically extra data that is send on an analytics call. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. 7. On the Context Data Variables help page, there is a reliable way to get contextdata variable in link tracking image requests: s. When verifying the report, Adobe Analytics has 43 unique users, but Google Adwords has 744 clicks. contextData. csv file. What is web analytics. This setting enables the following lookup tables to be sent with each data feed file: Carrier name: Provides additional context for the carrier column. Processing rules can trigger events based on Context Data variables. 15-10-2015 19:26 PDT. The Adobe Experience Platform Customer Data Connector allows clients to stream those signals directly into Pega Customer Decision. *This graphic was published by Forrester, Inc. After creating an action, you can use it in rules to activate certain app actions or send data to Adobe Analytics. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageWith Adobe Analytics Data Workbench, WestJet brings together all their cross-channel campaign data so they can gauge the different experiences customers are having. Adobe Analytics Ultimate. Config variables are settings values that help make sure the correct data reaches Adobe. Where duplicate events are detected, Platform applications and services may. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager Context data variables let you define custom variables on each page that processing rules can read. 0 in web analytics and mobile app analytics. . city and poi. Unzip the compressed file using a program that supports . A table or tables with all the metrics and dimensions you need to create your visualisation. Find customer insights to segment and action against, using the strong data collection capabilities of Adobe Analytics, coupled with AI and machine learning. Leave Tracking set. Context data variables are specified in AppMeasurement in the following format: s. name is set to the value of data element {%%POI Name%%}. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavor of Adobe Analytics that’s right for you. [xdm path] For example: //Standard Field a. In Adobe Analytics, the concept of a goal is not required because metrics can be applied in any context. Mobile analytics is the ability to measure how people interact with your mobile app. The added context data will now be on the outgoing Analytics hit. 4. Bot removal;. Also, learn how to customize your project with our easy-to-use drag and drop interface. Leader. products, is the fundamental dimension for commerce tracking and reporting in Adobe Analytics. The overall benefits of Adobe Analytics can be discussed in four main categories: Web Analytics. Common uses cases for processing rules. Then put that omnichannel data to work as it gets standardized and connected into a complete customer journey — all powered by Adobe Experience Platform. Click Download Report. The information relating to your use of our website is transferred to Adobe servers, analysed and solely returned to us as cumulative data. The context data key poi. In Android sdk clearly stated that: To send additional context data with your lifecycle call by using Config. Knowing the difference of these three is very. x. If you need Adobe Analytics data to be digested by something other than Excel, and you want the processed data including the bot rule exclusions, use Adobe’s API to pull the data directly. Data Warehouse: A feature in Adobe Analytics that allows you. If the app lacks the requisite code to process the data, it may be unable to use the information you transmit. However, to answer your question, it is relatively simple to set the variables directly in custom code (probably within the same rule as the. Identifier. Dear Cathy, Context Variables are not sent to Adobe Analytics directly without Processing Rules Setup. Analytics field mappings. For example, your annual contract could entitle you to one billion server calls per month, in which case your commitment would be one billion server calls and your usage period would be one. While context data keys and actions can be added in Launch, the app must be configured to receive and process this data. For detailed documentation, see Processing rules overview. Confirm with Create certificate. Instead, you can create rules in Launch that fire when certain events occur in the app, and use those rules to set context data variables and send data to Adobe Analytics. NOTE. About The Event-Driven Data Layer & Adobe Analytics - Download as a PDF or view online for free. Transcript. This document explains how major browsers’ tracking prevention measures affect the third-party and first-party cookies set by Adobe Analytics. Context Data: Use s. Watch video. Retrieve the context data for lifecycle events in processing rules and set your custom dimension if any of the lifecycle events are set. This video shows how to create datasets and ingest data in the Adobe Experience Platform interface. Digital analytics is the process of collecting, analyzing, and ultimately acting upon the data from all of your digital sources. Adobe performs content analysis. Data preparation includes the mapping of source data to Experience Data Model (XDM) schema. Data Ingestion Into Customer Journey Analytics. XDM is a publicly documented specification designed to improve the. Go to Admin > Analytics users & assets. 2 billion online over the five days, up 5. XDM System is the infrastructure that supports real-time customer profiles, machine learning, and Customer. Adobe Analytics [Learn from your peers Webinar] Unlock the power of processing rules within Adobe Analytics (August 10th) Learn More. Select Developer tab and start your ‘On-demand’ training. The platform also allows broad data collection, even outside Adobe properties. Device-mode web data is sent using Analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Collect data from across all your engagement channels. Click View All Reports , or press the Forward Slash key (/) , and then begin typing to quickly find a report. Read real-world use cases of Experience Cloud products written by your peersThese can be used for the collection, processing, analysis, and visualization of data from both online and offline customer interactions taking place across different data types. XDM data forwarded to Analytics gets converted into context data including both standard and custom fields. You can then using Processing rulesto assign the context data variable to the desired Analytics variable. The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. The following list are variables frequently used in implementations: pageName: The name of the page. Use these tutorials to learn the features of Analytics and reap the benefits for your business. I specifically mentioned an “event-driven, asynchronous data layer”. In the context of visualising data I’m going to explain two varieties of API data, which will give you a better idea how to use Adobe Analytics API data in your app or visualisation. Using the classic syntax, you declare public data points. Tags in Adobe Experience Platform are the next generation of tag management capabilities from Adobe. Select Create to open the Adobe IMS Technical Account Configuration. contextData in custom code blocks: All unmapped fields are automatically sent as a. As mentioned in the introduction, the overrides syntax exists for tracking clicks, too. PratheepArunRaj. contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Detailed information about Adobe Analytics data collection query parameters can be found in the Analytics Implementation Guide. XDM System overview. 2. I personally recommend everyone to complete all the on-demand training programs to attempt their exams. 8. In Customer Journey Analytics data views settings, admins can add context labels to a dimension or metric and Customer Journey Analytics services like Experimentation panel can use these labels for their purposes. Usage period is the duration for which your server-call commitment is applicable and may be different from your contract time line or billing cycle. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud. Step 2: Add context labels in data views. I'm using SiteCatalyst SDK with context data tracking to track the native app pages. Adobe Analytics provides tools for labeling data according to its sensitivity and contractual restrictions. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo Engage This option lets you download current usage data, and data from time periods prior to the current usage period (going back to January 2015). Database level API. Analytics components help you fine tune and empower your analysis of data. The Adobe Analytics Source connector allows you to easily stream, map, and filter data from Adobe Analytics into Adobe Experience Platform’s Real-Time Customer Profile and Experience data lake. acc. Developer. Put each context data value in the same HashMap, and then pass one HashMap to the track call: // Adobe - track when this state loads HashMap<String, Object> exampleContextData1 = new HashMap<String, Object>();See Apply template report suite settings to multiple report suites. It is a cloud-based tool which means you can access it from any device/browser as long as you have access to a stable internet connection. When you set transactionID on a hit, Adobe takes a “snapshot” of all Analytics variables set or persisted at that point in time. Experience Data Model (XDM), driven by Adobe, is an effort to standardize customer experience data and define schemas for customer experience management. Adobe Analytics provides valuable insights that help you maximize your marketing efforts. As well as the ability to collect data to Adobe Experience Platform’s Edge Network and subsequent forwarding of data via Side forwarding to enterprise destinations. We know digital. Set their delimiter, expiration, allocation, and max values. 1. Without processing rules, context data variables are meaningless and do not populate any reports in Analytics. Video tutorial. Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface. Compare all levels of Analytics. Companies use digital analytics to minimize churn, encourage experimentation, and. If you need Adobe Analytics data to be digested by something other than Excel, and you want the. The event object will contain useful information about the event that triggered the rule. Report Suite ID. Adobe may analyze your Creative Cloud or Document Cloud content to provide product features and improve and develop our products and services. Track crashes in Adobe Analytics. Visitors based on exits and entries: visitors from Facebook, a defined landing page, referring domain. Name the rule All Pages - DOM Ready. Solved: Re: How to delete context data - Adobe Experience League. Context Variables and Processing Rules. There are folwing ways you can disable activity map contextData. Hi Thank you for the quick response, but as the context variables are not in the same server call, I would not like the values to be concatenated, but rather to be sent in separately. The Users page is displayed. Populate internal search. as part of a larger research document and should be evaluated in the context of the entire document. linkTrackVars has already been populated with what has. Metrics: Reference for metrics usable in Adobe Analytics. Hi Everyone, I'm looking to implement some new Report Suites in Adobe Analytics, hunting around it seems that using context data variables and processing rules will be much more efficient/consistent way to populate props, eVars and success events,. Bug fixes: Fixed a bug where some users were not seeing report suite options in the dropdown; Fixed a bug where events were not firing correctly; September 5, 2019. You need to make sure that s. Here you can map one or more reportings to a given config. If done correctly, one treemap is present in the visualization. A track action call may set a context variable with the values you previously set in the eVar, then in the processing rules you can map that context variable to that eVar. Another Adobe integration for Power BI is the Adobe Analytics connector, which lets you make requests for Analytics data and create associated report visualizations from within the Power BI Desktop application for Windows. Labels are an important step for: (1) identifying Data Subjects, (2) determining which data to return as part of an access request, and (3) identifying data fields that must be deleted as part of a deletion request. Data visualization, or the ability to use charts and graphs to tell a. js either serving as a wrapper/bundle around the Adobe Analytics code, or sending directly to Segment servers where the data is then sent on to the Adobe destination. Hi everyone, I am looking to audit all of the custom context data variables being collected on my site as I don't think all are being passed into props, vars or events. varchar(255) mobileplaceid: Collected from the context data variable a. As an example, we would us. For example, it tracks open, create, update, unshare and delete actions in Analysis Workspace. Admin. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. Content Monetization. However, both types of variables are very important to Adobe Analytics customers. Click the . Curated learning experiences by role and skill level are also offered in the courses section. Build a. Tags empower anyone to build and maintain their own. See Data Sources in the Import user guide. Net tile, then click Add Source. XDM is a publicly documented specification designed to improve the. Level 4 11-01-2019 08:22 PST. 3. Set the product view event from the product overview page. Select the desired report suite, then go to Edit Settings > General > Processing Rules. account variable to a dev report suite. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Query parameters provided in the request path specify which data to access. Despite already having a workflow in place to analyse experiments (exporting raw data, manipulating it and analysing it in R), the following 3 factors convinced me to run Z-Tests directly in AA:Traffic Property 1 - 5. When you read the instructions, you can set your context variables to each of the events listed: a. So the result I want is a mix of the data from each context variable in the same prop. Set the When mapped variable equals field to Purchase. Labs User Guide. In this video I want to show you how to use processing rules in Adobe Analytics to take Context Data Variables and map them to Props and eVars, etc, so that you can see them in your reports in Adobe Analytics. Pre-built standard templates help you understand user engagement and app performance metrics in Analysis Workspace. Data collection query parameters. Set an event using a context data variable. to gain points, level up, and earn exciting badges like the newPlatform Mobile SDK helps you acquire, analyze, engage, and optimize. The following table lists all query string parameters Adobe uses in image requests. Adobe Analytics Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. The purpose is then to use us. Topics: Validation. The file is typically pulled from an FTP site. ContextHub stores persist context data on the client. c. Access it by going to Analytics > Admin > Report Suites > Edit Settings > Conversion > Conversion Variables > Add new > Enable Merchandising. Tracking the behavioral analytics data for a mobile app in real time will help a brand evaluate and adjust the product experience offered to customers. Data preparation includes the mapping of. 2. Tracking core playback includes tracking media load, media start, media pause, and media complete. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. e. category. Create Analytics variables. Your ability to make strategic, data-driven decisions for your business. About The Event-Driven Data Layer & Adobe Analytics - Download as a PDF or view online for free. As such, ContextHub represents a data layer on your pages. e. Here are eight tips from the Openbridge team on how to do this. See below for the variable names mParticle uses to. never use the default one of CURLFinally, add another column to the SDR and include the list of context data variables. x. Data ingestion is the process of collecting, importing, and processing data from various sources into a data repository. Events with an s_code variable of N/A do not need to be set, they are provided automatically. If your organization opts to use this method, note the following: Every email render can increment a billable server call. On this page. The context data value cannot be an object or an array as this is not an Adobe accepted data type by Adobe Analytics. Natural-language insights are now being generated. Select Adobe Marketing Cloud and enter your configuration name, report suite IDs, and tracking server and save. Add the target URL in the Link To box, then expand the Link Tracking area. XDM System overview. To make it easier to capture the most common Adobe Analytics metrics. Created for: Developer. When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData. Data management, or the practices around collecting, organizing and storing data. Creative Cloud and Document Cloud content include but aren't limited to image, audio, video, text or document files, and associated data. Then, process the data using a script or add it to a database for use with. Our current library doc count includes Social. The ContextHub JavaScript API enables you to access stores to create, update, and delete data as necessary. If the context array does not exist. With your SDR handy, you have to map the context data variables into the typical Adobe Analytics variables: eVars, props and. It is not well suited to joining to offline data sources. Created for: Beginner. products: If you have an eCommerce site, set this variable when a visitor views or purchases a product. products) The Products Variable, also called s. If you are just getting started with Experience Platform Launch, and the Adobe Analytics Extension, this video can help you understand when and where to set global variables, such as values that you want to be set on every page or click. You do not see a Context Data Variable mapped the same way you see the product name mapped to c. In the following example, poi. For example, in the following rule, Adobe Analytics is set to populate Internal Search terms (eVar2) with the data associated with a. The app receives the intent and details from the digital assistant, then the app determines how to respond. Check Enable Adobe Analytics. varchar(255) mobileplacecategory: Collected from the context data variable a. The toolbar consists of a series of UI modes that contain one or more UI modules. Analytics > Admin > Report Suites > Edit Settings > Conversion > Finding Methods. The main DTM script include in the header will execute before your on-page s. This information can be used when debugging using Packet analyzers, when hardcoding image requests, or when using Dynamic Variables. Follow; Mute; Subscribe to RSS Feed; Permalink; Print; Report; HI , Can anyone please share , how to create Persistent Client Context data in Analytics? Regards, Niranjan. ContextHub is a framework for storing, manipulating, and presenting context data. Name the rule All Pages - DOM Ready. Description -. 7. tar. The file name included is carrier. Level 4. Click the desired tag property. Building a segment using. In Analytics, you can use processing rules to incorporate context data into Analytics variables. Getting Started with Adobe Mobile Analytics Last update: 2023-03-27 Topics: Workspace Basics Created for: Beginner User Learn how to get started with. This will make it easier to know the mapping between context data variables and Adobe Analytics variables. After setup, a new level of differences appears with reporting. Adobe Experience Platform allows you to ingest Adobe Analytics data through the Analytics source. There are several ways to access the Segment Builder: Analytics top navigation: Click Analytics > Components > Segments. Once you have your reportSuiteId set, you will need to configure your Report Suite in Adobe Analytics to add your context variables to make sure they are associated with the appropriate event tags. 1. You should get familiar with the destination settings in the Segment app before continuing. See how Adobe Analytics compares. Read real-world use cases of Experience Cloud products written by your peersTo configure Adobe Analytics event tracking for a player, follow these steps: Click the Players module. This workflow is not supported for all CRM source connectors. See Data Sources in the Import user guide. Ensure that the User ARN that was provided by Adobe has access to upload files to this bucket. Available data types include: strings, dates, ExperienceEvents, “Event Types. I mean deleting the context data variable. Tags give customers a simple way to deploy and manage all of the analytics, marketing, and advertising tags necessary to power relevant customer experiences. Experience Data Model (XDM), driven by Adobe, is an effort to standardize customer experience data and define schemas for customer experience management. I wrote the following some time ago: Data Insertion API for Adobe Analytics. Data uploaded through Data Sources with a matching transaction ID is permanently tied to those variable values. In this video I want to show you how to use processing rules in Adobe Analytics to take Context Data Variables and map them to Props and eVars, etc, so that you can see them in your reports in Adobe Analytics. Save changes. appid: AppMeasurement context data c. This video shows you how to do this. Analytics permissions in Admin Console; Product profiles for Adobe Analytics; Product profile permissions for Report Suite Tools; Product profile permissions for Analytics. Here’s a glance at the terminology differences between Adobe Analytics and Google Analytics 4. Mark as New; Follow. Standardization and interoperability are key concepts behind Adobe Experience Platform. 11. Then, click <. Select the Filter icon to show or hide the filter settings. 4% from the period last year, Axios' Hope King reports from Adobe data. Find customer insights to segment and action against, using the strong data collection capabilities of Adobe Analytics, coupled with AI and machine learning. · alcazes/Adobe-Analytics-from-A-To-Z Wiki · GitHub. It’s primary feature is offering the ability to view context data while simulating and switching between various personas. XDM is a publicly documented specification designed to improve the. For example, in the following rule, Adobe Analytics is set to. Evars are inextricably linked to ‘Success Events’ in Adobe. Knowing the difference of these three is very. Most commonly used to export Adobe Analytics data to a third-party database. contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Processing rules can trigger events based on Context Data variables. Without processing rules, context data variables are meaningless and do not populate any reports in Analytics. Analytics provides a number of variables to collect Analytics data. A Technical pre-implementation questionnaire can be filled out so Adobe knows exactly how to help based on your organization’s needs. The four types of data analytics give you tools to understand what happened (descriptive), what could happen next (predictive), what should happen in the future (prescriptive), and why something happened in the past (diagnostic). The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Activity Map is a browser plug-in/add-on/extension with support for all major desktop browsers. Adobe provides analytics and optimizations for mobile and web apps and brings together all marketing capabilities across Adobe Experience Cloud. This page describes how to add. Indicates the accuracy of the GPS in meters at time of collection. These segments are then further broken down into containers, which are based on a Visitor, Visits, and Hits. For example, on adobe. The Adobe Experience Platform Web SDK can send data to Adobe Analytics. The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Make sure the RSID selected is the one used in the previous steps. Create a blank HTML page on your desktop, include the s_code from your site, and set the s. Context Variables are not sent to Adobe Analytics directly without Processing Rules Setup. Our best candidates knack for helping stakeholders who don’t understand analytics to find the story hidden in the numbers. This site has various s. I want to know if there is a quick and easy way to display a list of all custom context data variables in Adobe Analytics other t. Adobe Analytics Ultimate. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. See moreCommunity Advisor. Glossary for Adobe Analytics, defining common terms used. When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface. Use of these fields results in consistent behavior across Platform services, as all services that consume XDM will explicitly understand the specific definitions provided by these fields. Description -. Learn how to configure the source connector for Salesforce CRM using the template workflow. Context data variable values are permanently lost if a processing rule does not copy them to a conversion or traffic variable. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey. Search for Reports. Present, view, switch personas, and simulate user experience while authoring pages using context data. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageContext data variables: Temporary variables used solely in processing rules. Data ingestion using batch and streaming modes; Capturing web data with Adobe Experience Platform Web SDK; Building Real-Time Customer Profiles; Using Query Service to validate data and extract data; Building segments; Business Scenario. As the Data Processor, Adobe must provide reasonable assistance to the Controller to process verified requests within an acceptable amount of time. But upon closer inspection, those requests are only disguised as first-party and are actually still sent to Adobe’s. To map the context data (sent in step 1), variables must first be created for the Analytics report suite. * context data variables. Analytics > Admin > Report Suites > Edit Settings > Conversion > Finding Methods. -->. Default calculated metrics:Analytics tutorials. Add a subcategory by concatenating the category and page name. Read more on Adobe Analytics resources and see what you need to get. On the Context Data Variables help page, there is a reliable way to get contextdata variable in link tracking image requests: s. Create and configure list variables for use in reporting. The Edge Network forwards that data to Adobe Analytics. Data is delivered in hourly batches at the conclusion of each hour, or in daily batches at the conclusion of each day. Two pre-defined labels are used for the Experimentation panel:. 1 We are migrating a site from Adobe Tag Manager 2 -> Dynamic Tag Manager. Adobe Analytics supports a well-documented data insertion API that can be used for collection of different types of data that cannot be captured client-side. Analytics that give you actionable insights. The values for the new keys are dynamically. Get the most out of Adobe Analytics. 4% from the period last year, Axios' Hope King reports from. prop1, prop2, prop3, prop4, prop5. See the advantages of each method sending data to Adobe Analytics. Click Events > Add to open the Event Configuration screen. The WKND SPA project includes both a React implementation. Click the Extensions tab, then Click Configure under the extension. The report search has been extended to include everything in the Analytics left navigation (Admin, Components, etc). For years Adobe has offered Analytics customers the Managed Certificate program, where Adobe would allow us to send data to a server that looks like it belongs to our own company (or, more specifically, our company’s domain). To add conversion classifications in Admin: Click Admin > Report Suites. does a launch alwys insists a launch?Adobe Experience Platform Web SDK automatically collects some information out of the box. Initial configuration for these events is identical in all report suite templates. An eVar can be visit-based and function similarly to cookies. Add as many properties as you want and select OK. Ecommerce analytics allows you to gather data from any digital touchpoint to improve customer experience through in-depth analysis and predictive intelligence. Having said that, I have observed, that although in authoring mode, Client Context interface populates and shows the correct value in Client Context pop up (once I edit Client Context and drag / drop the customstore in it for the geometrixx/en. Read real-world use cases of Experience Cloud products written by your peers To configure Adobe Analytics event tracking for a player, follow these steps: Click the Players module. Here you can map one or more reportings to a given config. Obtain a data source object and create the connection in your code. Each ContextHub store is an instance of a predefined store type: ContextHub provides several sample store types. Adobe Analytics [Learn from your peers Webinar] Unlock the power of processing rules within Adobe Analytics (August 10th) Learn More. Only email clients that support HTML and allow images are tracked. Here we are in Adobe Experience Platform. Processing rules help simplify interaction with IT groups and Web developers by providing an interface to: Set an event on the product overview page. 1. Whether it’s improving retention or increasing conversion, we provide the predictive insights that help you maximize the return on mobile investments. The ContextHub toolbar is useful for previewing content that is determined by data in a ContextHub store. The Adobe Web SDK is the successor of the previous web libraries used for Adobe Experience Cloud solutions like Adobe Analytics, Adobe Target, and Adobe Audience Manager. However, NO context data is not available in the Processing Rules, not even the out of the box context data included in Mobile SDK.